Why don't they make Krackel in a regular sized bar?

I love Krackel. They beat Crunch bars by a long shot. But the only place I've seen it is in the tiny squares mixed in with regular Hershey's, Mr. Goodbar, and Hershey Special Dark. Why wouldn't they make it in regular size bars? Or if they do and I just haven't seen it, where do they sell them?